Expert Photography
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Fashion Photography
Fashion photography generally uses human models and emphasizes hair, skin, jewelry, clothing, or similar products. Fashion photography is commonly used in women's magazines, but can be found in a wide range of publications. Fashion photography may be done in a studio, but is often shot on location in exotic locales: a tropical beach, a millionaire's mansion, or a popular resort. Companies may spend vast sums of money to fly models, photographers, assistants, and other to exotic locations, and spend even more vast sums to rent a location, acquire props and wardrobes, and hire makeup artists and hairstylists. History of Fashion PhotographyAlthough photography has been around since the 1830, and advertising even longer than that, fashion photography as a sub-genre didn't begin to develop until the early years of the 20th century, when technological advances in halftone printing made it cost-effective for magazines to include photography as a major feature. Fashion photography immediately skyrocketed in popularity among consumers, and as a career field for models and photographers. Fashion Photography TodayFashion photographers attempts to achieve a perfect marriage of fine art and commerce, with a focus on achieving a perfect blend of substance and style. Attention is given to colors, vibrancy, tension, imagery and symbolism, and a careful selection and composition of every single element in the photograph. Most fashion photographers attempt to develop their own style, or flair. Often, photos produced by the most successful can be recognized by other photographers even when there's no indication of who produced the photo. Some critics charge that today's fashion photographers are too enamored of their work as fine art, when in reality they are commercial artists like any other. But defenders of fashion photography argue that its artistic aspects is what distinguishes fashion photography from the plain-vanilla product photos of traditional advertising. |
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